To many the issue of choosing what stock to print their job on comes down to price, maybe colour, perhaps it’s recycled content. Not often is it about quality, here are two very different projects we produced, one printed on very high quality thick cartridge the other on cheap as chips particle board. Both tell many subliminal stories about the brand and it’s ethos. Both have ‘quality’ in oodles… neither would look half as good on a mid-priced Silk. Quality is about more than money.